---
title: Fire as a Menstruum | Featuring Lian Bruno
description: This week on Everything You Didn’t Know About Herbalism, we are joined by the founder Puff Herbals, Lian Bruno.
image: https://podcast.mountainroseherbs.com/hubfs/LianBruno_PuffHerbals_EYDKAH.jpg
---
[Herbal Radio
](https://info.mountainroseherbs.com/categories-original)
#### [RECIPES & DIY](https://blog.mountainroseherbs.com/topic/recipes)
#### [GREEN LIVING](https://blog.mountainroseherbs.com/topic/green-living)
#### [HERBALISM](https://blog.mountainroseherbs.com/topic/herbalism)
#### [AROMATHERAPY](https://blog.mountainroseherbs.com/topic/aromatherapy)
#### [BODY CARE](https://blog.mountainroseherbs.com/topic/natural-body-care)
#### [MORE TOPICS...](https://info.mountainroseherbs.com/categories-original)
## Featured Article
### The 2022 Video Contest
In 2009, we hosted our first video contest and with the growing interest in short-form video, we thought that 2022 would be the perfect time to bring it back! We want to see your creativity and love for a natural and sustainable lifestyle. One winner will be chosen to recieve $3000!
Click here to learn more!
##### WRITTEN BY [JESSICKA](https://blog.mountainroseherbs.com/author/jessicka)
#### FEBRUARY 01, 2022
## Featured Article
# Fire as a Menstruum | Featuring Lian Bruno
This week on Everything You Didn’t Know About Herbalism, we are joined by the founder of [Puff Herbals,](https://puffherbals.com/) Lian Bruno. From rolling herbal cigarettes in her living room to running a national brand, Lian Bruno is reimagining what it means to smoke. In this episode, join Tommy and Lian as they explore:
- The spark (pun intended) that turned into Puff Herbals
- Different reasons that people smoke beyond habitual use
- Using fire and smoke as a menstruum
- Difference between conventional cigarettes versus organic tobacco leaf
- How conventional cigarettes became so normalized within our day-to-day culture
As always, we thank you for joining us on another botanical adventure and are so honored to have you tag along with us on this ride. Remember, we want to hear from you! Your questions, ideas, and who you want to hear from are an invaluable piece to our podcast. Email us at *podcast@mountainroseherbs.com* to let us know what solutions we should uncover next within the vast world of herbalism.
Learn more about Lian below! ⬇️
🌬️🍃 Lian Bruno is a clinically-trained herbalist, holistic health educator, writer, and founder of [Puff Herbals](https://puffherbals.com/)—a brand redefining smoking rituals with tobacco-free, cannabis-free herbal alternatives. With a background in ethnobotany, she blends science, storytelling, and subculture into smoking blends designed for modern rituals.
She began crafting herbal smoking blends while still in herb school, and started selling them around town after unexpected success at her local herb conference in 2016. In 2019, she officially launched Puff Herbals with a mission to make mindful moments, not habits — whether that’s winding down after dinner, out for a drink with friends, or just stepping outside on break.
Rooted in harm reduction and what she calls holistic hedonism, Puff Herbals makes herbalism approachable for anyone looking to light up—from the sober-curious and wellness-obsessed to skeptics and smokers looking to quit or cut back.
These days, you’ll find Lian teaching at herbal conferences across the country, breaking down how herbs work in smoke form and why ritual matters just as much as chemistry.
Find Lian’s blends and smoking-centered blog!
🪻 [Puff Publications ](https://puffherbals.com/blogs/puff-publications)🪻
Want to learn which puff personality type you are?
🌱 [Take the Puff Personality Quiz!](https://puffherbals.com/pages/puff-personality-quiz) 🌱
Looking to shop Lian’s herbal smokes IRL?
🗺️ [Check out the Puff Herbals stockists list!](https://puffherbals.com/pages/stockists) 🗺️
📱 Follow along on Instagram at [@puff.herbals](https://www.instagram.com/puff.herbals/reels/?hl=en) and [@liantheherbalist](https://www.instagram.com/liantheherbalist/?hl=en) 📱
###### ⬇️ Check out Lian's video interview below! ⬇️
~~~
**Mountain Rose Herbs** is a purveyor of the highest quality organically grown herbs and spices, teas, essential oils, & botanical goods. You can find our organic botanical offerings on [MountainRoseHerbs.com](https://mountainroseherbs.com/).
**Join our community!**
[Subscribe to the Mountain Rose Herbs newsletter](https://info.mountainroseherbs.com/newsletter)
[Subscribe to Mountain Rose Herbs on YouTube](http://mrh.life/YouTube)
[Follow on Instagram](http://www.instagram.com/mountainroseherbs)
[Like on Facebook](http://www.facebook.com/mountainroseherbs)
[Follow on Pinterest](http://www.pinterest.com/mtnroseherbs)
[Read the Mountain Rose Herbs blog](https://blog.mountainroseherbs.com/)
[Follow on TikTok](http://www.tiktok.com/@mountainroseherbs)
🌿* Strengthening the bonds between people and plants for a healthier world. *🌿
---
Topics: [Herbal Radio](https://podcast.mountainroseherbs.com/topic/herbal-radio)
---
#### WELCOME
## We offer one of the most thorough selections of certified organic herbs, spices, and botanical products and are commited to responsible sourcing.
     
[](https://freeherbalismproject.com)
### Enjoy Some of Our Most Popular Blogs
### Explore Our Recent Podcasts
# Fire as a Menstruum | Featuring Lian Bruno
This week on Everything You Didn’t Know About Herbalism, we are joined by the founder of [Puff Herbals,](https://puffherbals.com/) Lian Bruno. From rolling herbal cigarettes in her living room to running a national brand, Lian Bruno is reimagining what it means to smoke. In this episode, join Tommy and Lian as they explore:
- The spark (pun intended) that turned into Puff Herbals
- Different reasons that people smoke beyond habitual use
- Using fire and smoke as a menstruum
- Difference between conventional cigarettes versus organic tobacco leaf
- How conventional cigarettes became so normalized within our day-to-day culture
As always, we thank you for joining us on another botanical adventure and are so honored to have you tag along with us on this ride. Remember, we want to hear from you! Your questions, ideas, and who you want to hear from are an invaluable piece to our podcast. Email us at *podcast@mountainroseherbs.com* to let us know what solutions we should uncover next within the vast world of herbalism.
Learn more about Lian below! ⬇️
🌬️🍃 Lian Bruno is a clinically-trained herbalist, holistic health educator, writer, and founder of [Puff Herbals](https://puffherbals.com/)—a brand redefining smoking rituals with tobacco-free, cannabis-free herbal alternatives. With a background in ethnobotany, she blends science, storytelling, and subculture into smoking blends designed for modern rituals.
She began crafting herbal smoking blends while still in herb school, and started selling them around town after unexpected success at her local herb conference in 2016. In 2019, she officially launched Puff Herbals with a mission to make mindful moments, not habits — whether that’s winding down after dinner, out for a drink with friends, or just stepping outside on break.
Rooted in harm reduction and what she calls holistic hedonism, Puff Herbals makes herbalism approachable for anyone looking to light up—from the sober-curious and wellness-obsessed to skeptics and smokers looking to quit or cut back.
These days, you’ll find Lian teaching at herbal conferences across the country, breaking down how herbs work in smoke form and why ritual matters just as much as chemistry.
Find Lian’s blends and smoking-centered blog!
🪻 [Puff Publications ](https://puffherbals.com/blogs/puff-publications)🪻
Want to learn which puff personality type you are?
🌱 [Take the Puff Personality Quiz!](https://puffherbals.com/pages/puff-personality-quiz) 🌱
Looking to shop Lian’s herbal smokes IRL?
🗺️ [Check out the Puff Herbals stockists list!](https://puffherbals.com/pages/stockists) 🗺️
📱 Follow along on Instagram at [@puff.herbals](https://www.instagram.com/puff.herbals/reels/?hl=en) and [@liantheherbalist](https://www.instagram.com/liantheherbalist/?hl=en) 📱
###### ⬇️ Check out Lian's video interview below! ⬇️
~~~
**Mountain Rose Herbs** is a purveyor of the highest quality organically grown herbs and spices, teas, essential oils, & botanical goods. You can find our organic botanical offerings on [MountainRoseHerbs.com](https://mountainroseherbs.com/).
**Join our community!**
[Subscribe to the Mountain Rose Herbs newsletter](https://info.mountainroseherbs.com/newsletter)
[Subscribe to Mountain Rose Herbs on YouTube](http://mrh.life/YouTube)
[Follow on Instagram](http://www.instagram.com/mountainroseherbs)
[Like on Facebook](http://www.facebook.com/mountainroseherbs)
[Follow on Pinterest](http://www.pinterest.com/mtnroseherbs)
[Read the Mountain Rose Herbs blog](https://blog.mountainroseherbs.com/)
[Follow on TikTok](http://www.tiktok.com/@mountainroseherbs)
🌿* Strengthening the bonds between people and plants for a healthier world. *🌿
---
Topics: [Herbal Radio](https://podcast.mountainroseherbs.com/topic/herbal-radio)
### Written by [Herbal Radio℠ Podcast](https://podcast.mountainroseherbs.com/author/herbal-radio-podcast) on October 17, 2025
### Discounts + Free Recipes
- [ ](https://www.facebook.com/MountainRoseHerbs/)
- [ ](https://www.pinterest.com/mtnroseherbs/)
- [ ](https://twitter.com/mtnroseherbs/)
- [ ](https://www.instagram.com/mountainroseherbs/)
- [ ](https://www.linkedin.com/company/mountain-rose-herbs)
- [ ](https://blog.mountainroseherbs.com)
- [ ](https://www.tiktok.com/@mountainroseherbs)
Call Us
[800.879.3337
](tel:8008793337)
Monday - Friday 8am to 4pm PST
Email Us
[support@mountainroseherbs.com
](mailto:support@mountainroseherbs.com)
Live Chat
Monday - Sunday 8am to 4pm PST